McDonaldland: A Virtual Tourism Getaway
In August 2025, we invited fans to pack their (virtual) bags and journey to a place where hamburgers sprout from patches, apple pies ripen in the sun, and the sky glows with the pink clouds of Mt. McDonaldland. Our mission? Use paid digital media to make this whimsical destination unmissable.
Through an integrated plan across all audience segments — with multicultural insights at its core — we guided Gen Z and millennial “tourists” into McDonaldland’s immersive Horizon Worlds experience. There, they could wander crunchy fry-lined paths, hear the sizzle of a Quarter Pounder on the grill, and sip a frosty Mt. McDonaldland Shake as the volcano bubbled in the distance.
Every touchpoint was designed to feel like a vacation for the senses — bright visuals, playful soundscapes, and interactive challenges that brought the fantasy to life. By linking the digital journey to the limited-time McDonaldland Meal, collectible tins, and exclusive merch drops, we bridged virtual wonder with real-world cravings.
The result? A paid campaign that turned curiosity into clicks, clicks into exploration, and exploration into in-store visits — proving that in McDonaldland, the trip is just as magical as the destination.
Please visit https://mcdonaldlandvr.com/ to enter McDonaldland!
Wandering into Wonder
We positioned McDonaldland as the ultimate nostalgia-meets-new adventure for Gen Z and millennial audiences — mission accomplished!
Sensory Escape
Our dynamic paid digital campaign engaged the senses with vibrant visuals, playful soundscapes, and interactive challenges — making the fantasy world feel real.
Feel the Magic
From bubbling blue “lava” to fry-lined pathways, immersive VR placements let users explore McDonaldland’s sights and sounds right from their devices.
Digital Spotlight
We lit up Meta Horizon Worlds and McDonald’s owned channels, driving massive exploration and brand love.
Buzz Explosion
Engagement soared as fans flocked to the virtual destination, making McDonaldland unmissable online and in-store.
Virtual to Reality
We turned digital adventures into real-world visits and meal purchases — because magic tastes better when you can actually eat it!